Shade
Sheist bringin tha real to West Coast 2K. We talked about the Baby Ree label,
the artists signed to the label, his opinion on the West Coast state and the recent
critics in the LA Times, and much more. Read below...
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| - Click here to Listen to an Exclusive Message from Shade to Westcoast2K &
Fans : | -
Alrite first of all, I wanna thank you
for including our website in your "Thank You's" on your album.
No problem, yall deserve it. Keep representin. I wanna let it be known that artists
care about the things you do, and we appreciate it so I wanted to put you up there
in return.
If theres
people that didnt get your album yet, what do you tell them to convince them to
get it?
Well I'd tell them that
they need to pick it up cause its something new and fresh. And because its an
album completely from me, from top to bottom, and it has been a couple of years
in the making and went through so much evolution to get the format of what it
is now. I just feel like its one of my most personal emotion piece of work that
Ive done in the days of my life. And with all the hate forces goin on from people
that dont know nothing about it I was really excited about the album. And the
way it came out I was really hoping that people would feel it, before I move on
to my next projects. I just say pick it up but I cant guarantee anything, but
I know you gonna be satisfied with it, one way or another.
So how did
you hook up with Damion [Damizza] and Baby Ree in the first place?
Umm I ran into Damion through a friend and with
a production company. He had his position at Power 106 and they introduced me
one night because I was lookin for new production and he was lookin for artists
to produce. So we kinda started makin music outta the basement. He made the beats
and I listened what it sounded like and then went back and recorded tracks. At
first we weren't really tryna come out, just wanted to make music and find the
right sound. Then we started makin a couple songs that got out to the people and
they started talkin about it. We kinda realized that his sound fit with my sound,
and the other way around. So me and Young did so much stuff together, and then
things definitely changed, everything we've done to this point was definitely
different. The sound was definitely genuine cause we pretty much both started
on the same level and got to this point together.
So
who are the artists signed to Baby Ree?
To Baby Ree its only
me. We kinda kept it that way cause thats how it started, but what we did, I started
my own production firm called PaperWork Entertainment. And I have the first artist
signed to that, his name is N.U.N.E. He's featured on the Baby Ree compilation
and on my album. He's a new artist, out of Compton. He's doin big things. He can
drop 4 lines on a song, like he did on Walk A Mile on my album, he can
drop 4 lines and he can say so much. I picked him up when I met him, and he has
a single out right now with Caz and Knoc-Turn'al called Hard In The Paint,
and that will probably be droppin next year. We kinda leaked it a little bit to
the radio to see what people think, and shit went real fast with him. Definitely
look forward to see N.U.N.E.. And as far as management, we run a management company
under the Baby Ree name. And we recently signed Knoc-Turn'al on the management,
with L.A. Confidential. We have worked with Warren G for the last half a year,
or almost a year now. We have Caz that we're workin on, and Butch Cassidy is workin
more with us. Those are the couple of artists from the crew, but I mean we're
workin with so many different artists. Everybody that I put on my album is down
with us, and everybody that I represent with is definitely part of the family,
so they will see me around again.
I
was into your music since you had your first name, Shady Montage. I remember the
song Leavin You Again was a banger. How old where you at that time and how did
the name change come about?
I was about 16, I was just getting
into the music industry professionally. I was doing music for years but at that
point everything was kinda takin off. My record company was lookin to do a feature
with a RnB singer with me an my partner for a song, cause at that time we were
a 2-men group and we went under the name Shady Montage, as a group. And it ended
up like me and what I wrote for the song and they asked me if I would be going
alone for a while in the industry and do some solo music. And they had the singer
that was on the same level so they wanted to work with me immediately because
they liked the song, so I said of course. So the song ended up being so good they
wanted do to more songs, and later they wanted to turn those songs into a solo
record by me. So I ended up recording that record and it ended up being a solo
record and we pushed it to radio for while. So they pushed that record and there
was a little bit of buzz. I was still an independent artist at that time and satisfied
doing that thing. I was recording songs on a daily, as Shady Montage. And then
when I hooked up with Damizza, he was actually feeling Shady Montage, and we were
still doing alot of different things, features and all that kind of stuff. And
then I moved on with Damizza as Shade Sheist.
How
did you manage to get your material out there to begin with?
Before it was just based on the people
I working with, the management team I was under, the production team I was under,
that pretty much took care of all the business and all the things related to business.
I didnt really know much about it you know, I was too young to know much about
it, I just watched, learned things, but I was making music and I was leavin to
them to do what they do. And under Shady Montage they actually handled all the
radio thing. Because back then it was real with all the radios, and when I put
somthing out he [Damizza] heard it and alot of stations ended up playing some
of the stuff. I had a pretty good run as a independent artist you know, and I
always have respect for the independent game, because it pretty much got me to
the point that Im at now. So its nothin like the underground scene, being able
to do a record on the underground scene and really really blow up. But man, its
very hard, but it keeps going. So as I grew up and got older I started to learn
more and see more things, and I started to learn more from the angle as a pro.
And I was learning from the business what was right, what was wrong. Whats the
first to get, and how you have to work. So I always wanted to learn what I possibly
could, and tried to learn alot more than people know, especially at my age. Because
I wanted to impress people when they talked to me. I want to show them that I
know my thing, I know the industry. I know my occupation and I know what I'm doing.
I'm not just hanging here and recording music. You take this and deal with this.
That was cool when I was younger, when I didnt know anything, when I wanted to
make bad business. But when it comes to now, you gott know your business and you
gotta stay on top of it. You can't trust all the people that take care of you.
You gotta what yourself, but now I'm on a strong team. We been together for a
long time now and I definitely found my home and definitely found my team. So
we definitely work well together, thats why we been around for so long and thats
why we continue to support eachother. Rather than tryin find what's in right now
and trying to go with whats hot right now. Because you know, its always been us
and we plan to keep it that way.
You
got alot of hidden messages on your tracks. You really have to read between the
lines. How do you come up with your content?
It was pretty natural when I first
started rapping. I've always believed in doing something that people understand,
not just trying to make music that people have to be like 'what is he talkin about',
you know. Always spit words that people understand and I personally dont care
for that kind of music, even though I can understand it. I mean I know my words.
You know I'm more occupated in all that. When you listen to music you dont wanna
have to study the songs. Much more just listen and know whats going on. So I've
always tried to stay simple. But naturally Ive always ended up somehow doing some
kind of subliminal messages in my music. I'm not sure how it really started, just
kinda somthing that came out. I heard it in a song I guess one day and I was like
'Wow, thats different'. And I kept doing it. But not only that, it was different
but kind of subliminal where alot of people wouldnt catch it immediately. It would
kinda take a couple of listen to catch me saying something that people didnt notice
the first time. When people started coming back at me saying 'Yo I heard what
you said on that song, I got what you said,' so I was like alright cool, people
are startin to catch on. So I always felt my style is a little bit different,
it just doesnt seem that way on the surface, but thats what makes it special.
So yeah, I hide alot of things in there, I say alot of things in the back, or
I might make a statement or say a sentence that sounds like I'm saying one thing
but I'm actually talkin about somthing different. So its good because I like when
I hear mixed emotions about my style and my lyrics. Some people say its not complex
enough, some say he's not the lyricist and some people say its not my right style,
so its not technical and all that. But theres other people who actually reallize
my style and realize what I'm saying. 'He's crazy man, he's definitely a lyricist,
he definitely knows what he's talkin about and he's definitely saying everything
that everybody else would be saying. He's just saying it in his own way. I just
try to make as realistic as possible, rather than exaggerating everything. I mean
everybody knows your caracter and the things you say, they know if you're exaggerating.
Things that you see, storys that you tell and you kinda elaborate on it. Anything
that I do or say I wanna make it as believeable as possible because there's gonna
somebody out there that cant relate to the story, that is really going through
that. You know if I can touch down, then I'm doing my job. And I'm not in this
to be the best lyricst in the world, on top and running things in hop hop. You
know Im cool if I'm just a slice of the industry. I'm cool with just being present.
I dont need a top position, you know thats not my goal. I mean Ima always try
to be the best that I can be of what I'm doing, but being on top thats not my
ultimate goal. My ultimate goal is to be able to have the empire that continues
to run like a machine and allows other artists to be able to take over and continue
to do that thing as a company, that pretty much just started with 2 men. Just
the dream of doing hip hop music.
Do
you think that's something that you think maybe separates you from a lot of rappers
out there? Your lyrics?
I would say that my music pretty
much speaks for itself. It would be hard for me to explain what my style is, because
anytime I'm asked that question I say my style is no style. I think what seperates
me is definitely the difference in the vocals, I'm not as agressive as most artists.
I definitely have a laid back flow and that has also got mixed emotions, but I
think overall people realized that thats the way I am. Like N.U.N.E. is coming
off real agressive, real wild and going crazy and then I'm coming in real smooth,
saying the same thing that you say but I'm saying it in a real smooth, real laid
back way. Like you dont have to be jumping around and all that. But for some artists
it fits, like for the homie Busta Rhymes, I love it, because he wont sit down,
he'll jump around. Actually like the song he did Pass The Courvoisir, where he
comes off real smooth, they both got that smooth flow, thats the kind of style
where its more laid back. Not just jump around and do somthing real crazy. So
I think its more natural the way that I do it, thats probably why I stick to it,
because I dont have to go off crazy, and I can see my words, and I can still make
people feel it. Its different in that sense, just the whole tone because in general
Im just laid back. So I kinda talk in the same way that I rap, and people will
catch on to it eventually. If not they will say its too quiet then I tell em its
so quiet because I dont want you to hear everything that I have to say. But those
that catch what I have to say, thats are my audience. And I'm a headphone artist.
Because when I record my music I record it on big speakers, I listen to it on
big speakers. But at the end, its all headphone. You catch all the little tricks
with headphones. All the tricks and my vocals and music, you catch that with headphones.
And you can catch that on any regular system too, but overall if you wanna get
the best expierence, the whole 3D expierence you definitely wanna listen to my
music through headphones. Its definitely another experience. And that was done
on purpose. When you havin a good time you party, you wanna listen to it loud
as bumpin. But if you wanna get the experience, what I guess what I'd call
the Shade Sheist experience, you definitely wanna listen to my music through
headphones, from top to bottom and then tell me what you get out of it. And if
you get something out, some kinda of message, then you definitely know how to
listen to a Shade Sheist record. Simple on purpose, but yet very complex.
For the
album you used a lot of famous producers. How did you hook up with them?
I just met them on the road, everybody
that I was introduced to, and someway I ran into. Im surprised of how many artists
showed love to a perfect stranger. Like I was fairly new to the game, doin my
own thang, tryin to represent. And I had so many cats and artists that came up
to me just to tell me 'Yo, I'm enjoying your music', or 'Yo you're doing your
thang, dont worry about what people say'.They just got my back supported me, you
know cats that I look up to. Like I cant believe it, this cat is talkin to me
right now saying this kind of stuff. Man, but I met so many cool artists, and
they aint nothing like you think that they are. They just so cool, they just wanna
work, and they doing the same thing that I'm doing, but at a different place.
So when we say family, then its definitely that. So I love working with everybody
that I worked with, like Nate Dogg, he's a pleasure to work with cause he keeps
making great music. And when I asked him to do something he just said 'Cool, when?'.
Kurupt is cool, Warren G. That whole branch, Knoc-Turn'al and all of them. Then
you got Caz, Big Caz out of Southern California who been holdin down the independent
game forever, just makin great music. It was great workin with him, and watchin
him gettin to the next level. Then its a honor to work with Timbaland, cause I
never thought I'd ever be able to work with him. So workin with him was crazy.
Dj Quik was like the idol of mine. Workin with him was like 'Wow, I cant believe
it'. Its funny cause I remember when I barely had any features I started off with
Murder Inc and most of my features came from them, Ja Rule and all of them, so
I thought that was amazing. So when I heard to push on it with more features and
start working with more artists, everytime I started getting a new one I was like
'Woah, I cant believe this.' And like after every artist I was workin with, I
couldnt believe that I got all these features, all these big names artists,
all these big names producers. It wasnt on some business level, it was just like
'Yo we just wanna make some music'. I was like yo this is really a trip to be
able to hold it down. And people dont realize that I got so much support from
the industry. You know, with all the hate that I get, thats well known that Im
one of the most hated artists in the industry. I still get so much support from
inside, from all of the artists. But people dont know that, you dont catch who
Im really cool with, who I'm really down with. They just think we do business
deals together, but now if I want these cats to ride with me, they are all for
it. So its like, to get that support in the industry really holds me down especially
when I gotta deal with these hate wall. Not let you bring you down, or think that
I get things to fast and things come to early for me, or I dont deserve everything
I get. They dont even realize my history, I been doing this for 12 years, and
they tell me I dont deserve anything. But I love it, I love my industry family,
production families, everybody that I worked with, and I'm still workin with them.
If its not for this album its just one of the projects one of my artists are workin
on, but I definitely keep ties with everybody I hooked up with, and the people
I look up to, cause they do nothing but show support cause they in for the same
reason as I am.
There
have been alot of critics about you gettin alot of airplay on Power 106. Whats
your opinion on all that?
Uhh man, I say let them talk. The
dude that wrote the article, he's not an editor, he's a reporter.
[Westcoast2k
Editor's Note: The reporter was Chuck Phillips from the L.A. Times, the same
dude who wrote the story on 2Pac's & Biggie's murder a few weeks ago].
So his information is only as credible as his sources. He's not credible
at all. The problem is, he obviously doesnt know very much about radio politics,
radio system and how it works. If he did he would understand how big the aligation
that he's making is for him to say that the company that I'm signed to is simply
because is signed to a company that is owned by one of the biggest station in
the country, which is playing my record cause they havin a financial interest.
I mean come on, how obvious and how dumb would that be for a company as big as
EMMIS Broadcasting to sign me, just so that they can put out my record, just so
that they can make money just because they think they can play my record more
than the average artist. I mean really, would they crumble their big corporation
just for little ole me. Would they really? But they aint, even for Damion, would
they do that for him? I dont think so. He been around this long and they know
what they are doing. So you wanna tell me that they would do that for me? That
makes me sound like I'm just some very very powerful person. I'm cool with that,
that was great publicity for me. All that stuff they were talkin about, with me
in the paper, all this and that. But anybody that knows me knew he wasn't through
and you have to think twice. He was like 'OK what is this dude doin now'. But
he had already messed up with his last article that he made, so he just became
a very discredible person. It was fun though, it was real fun to deal with that
and it was easy to disprove, cause fortunately for me I keep records of everything,
I know everything about my call, I research everything that ties in, how many
spins I get. And the reason why I got so many spins on Power is because my hometown
is how they want to support me. Because when the audience called they wanted my
record. If you notice at Power 106 anyway, I dont drop that record, I drop the
single and then I drop another single. If they would play every song that I have
ever recorded, but come on, I drop one record, it went number one in the country,
and then I drop another single and it did fine. Its not like you hear me every
single month of every year. I drop somthing new like every half a year. So
dont give me that press just because the records that I chose to pick seem always
be the ones that work, and just because no other station in the country is playing
it as much as Power, so what? I mean if it all comes down to it, Power 106 is
my hometown and if they not playing it the most, then we have a problem with the
support that I'm gettin from my own hometown. But the fact of the matter is when
they said that no other station would play it as much was actually untrue because
there were several station that was playing it just as much and there were certain
songs that some stations would play more than other stations. I definitely dont
wanna hear about me being involved in any legal activities when I'm getting my
record play legally, and for them to make a comment like the album was a commercial
flop and sold under 10.000 copies in the first week, then analize the whole artical
from top to bottom, take that last statement and say it was a commercial flop.
Then what is they complaining about, what is they crying about? I didnt sell no
records anyway. You know after all that play, all the support, all this and that,
what is they crying about? Its not like I was runnin this. So it just shows the
contradiction in the article which throws the whole story out the window. But
all I have to say to the critics, everybody that tied in to all that and had a
lil fun, played my name off the tongue, mine and Damion's, they definitely got
something to look forward to because definitely we wont sit around anymore, at
least not sit around and take things like that lightly. They definitely should
be expecting something very big in their speakers very soon. I'm not gonna speak
on it what we gonna do, but keep they eyes open, because they definitely gonna
see more of us in the near future. Because we sat back for a while and allowed
them to say whatever they wanted to say and not trip out on it, but I mean now
its really time to speak when you stay quiet for so long. But for what? Everybody
else talks, and we can only go so far with staying humble, and staying positive
you know. And I'm definitely not gonna get negative, I'm not gonna change myself
just because certain things come out like that. But I'm definitely gonna speak
on it and return comment, especially since I worked so hard to get that spot,
legally for 12 years now. It just aint gonna happen.
But considering
the situation that you are right now, are you happy with everything that happened
after the release of the album, as far as record sales and stuff like that?
Oh yea I'm happy with it, considering the situation that I am, and the support
that I been gettin, or not been gettin. There is alot of politics behind album
sales and I dont wanna go into it, but the album as a finished project and as
a quality album and overall piece of work that needs to be promoted right, that
needs to be everything done right about it, it wasn't the best of its ability,
and because of that I'm not happy, but I'm happy because of those who have picked
up the album and spread the word, and because of the sales from the word of mouth.
And with the current single right now, which is Wake Up, doing so well on radio
right now, its increasing sales. So I'm happy that its movin, but I just think
my set up was just perfect, but then got messed up over some political things.
Music politics always trying to mess up something that you're doing. You just
gotta learn to work around it, so I'm not dissatisfied with anything that happened
so far, I'm happy for everything, I'm just workin to increase those sales and
to continue to stay on the level, actually if I stay on the pave as far as album
sales as I am right now, then I'm lookin at big things in the future anyway. So
I'm definitely not gonna complain about something that screwed up in gettin that
record out, but I'm saying thats just naturally, that just something happens,
something you gotta deal with, moments of the game. Moments you lose and moments
you get back. So never count myself out, and I dont worry about myself right now.
So its lookin good man, its lookin good. And at the end of the day its not about
my sales anyway, and I wont be like the artist to say 'Ohh its not about the sales,
its about the love'. It definitely is for the love but I mean as far as a financial
standpoint, there's so many other things to do to make money in the music industry.
Albums sales or whatever, anybody that knows the industry knows that you dont
get paid simply off the album sales, so anybody that knows the word recoupment
knows what I'm talkin about. But you know, gain popularity, doing shows, and doing
all things like that keeps you money in the pocket and keeps you able to go back
to the studio and record more records. But its no the quality of our records anymore,
cause if you're able to form that formula of that sound that is gettin out to
the right people, and makin sure that the people hear it and that the people is
enjoying them, as long as they do that then we're on the right way. And thats
pretty much what keeps me goin cause I dont really care too much about what they
say inside the industry, even though actully the people that support me is my
family, you know they always tell the truth, they dont just tell me that they
like me cause its me. They always give me a critic and tell me why they said that.
They say 'Yea ok I dont like it, Because'....or 'You could do this or that better'.
So I like that kind of critic. Yeah I noticed that my fans supporting me, I'm
always watchin. Like you always representin and keepin the accurate information
out there rather than spreadin the rumors and tryin to shed negative vibe or whatever.
So thats why I continue each day, thats why I continue to make music. You know
I'm able to listen to what you guys say, what you like and what you dont like.
And I keep that in mind when I got back into the lab recording new music, I try
to keep the things that you say. Yall would rather hear this from me, or that
kind of record, I listen to that stuff. And I try to pick it up and get that for
yall. But as long as my fans supporting me, which they are, I'm definitely never
gonna let anything like some critic blow me down. People saying that things happen
to me which they dont happen. So who am I to get all this negative stuff, I'm
just lil ole me just tryin to make it.
So if you
get critics from your friends and family, you feel different about it than the
critics from the media?
Exactly, exactly. Because the only
ones that are supportin me are my audience, my fans and my family. Because the
critics, their job is usually to have something negative to say cause they gotta
be different than anybody else. But there are actually some critics that got their
honest opinion and really say what the truth is. And those are the ones you listen
to. But you dont trust those ones who come over very often cause its usually something
negative or somebody saying something cause they wanna say something.
So
how do you keep your head straight when stuff like that happens?
I just sit back and smile at it cause
any aligation that they are making and you know its not true then you're not gonna
react to it and go crazy like 'What is their problem?' You just sit back and be
like 'Wow, this is interact', and you always ask who am I cause they are always
talkin about me so much. But its easy for me to stay humble because nothing I
really get to me like that. It takes a whole lot to push me over the edge cause
I can tolerate so much, I walk the straighest road that I can possibly walk, so
its not that I gott be worried about something coming out or exposing me for doin
something cause my record is clean. So I sit back and let them say what they want
because my time will come where I will be standin under the spotlight with the
evidence to prove them wrong. So when they see they were wrong they are not gonna
come back and say 'Oh we were wrong', they will just kinda disappear, and it happened
alot so far. I snapped back at a couple of critics for trying to get at me with
this radio stuff and they have yet to be heard again cause they dont know what
to say after that. So when the truth comes out they look really really stupid,
because they didnt get their information straight before they let their juicy
story out. So its like I love that, I love makin people realize that they made
a mistake and were wrong when it comes to that kind of stuff. So if you talk about
people like that best be prepared to have your information correct or your you
gonna get thrown out there and really really gonna look stupid at the end of the
day. So I say if you gonna speak on someone make sure you got the evidence, make
sure you got something to prove. Because after all the articles that I have read
about what we were supposedly doing, nobody left any evidence about anything.
They just said 'Oh they are doing it. Period'. I mean come on, how do you know
this what you saying. Ok, we got record spins that are more than other people
but did you check the callout research? Do you know why we got those spins? Do
you know how the audience feels backwards? Do you know the history of the record?
Nah, they dont know that because they dont know anything about radio. So its like
touch on what you do. You write newspapers then write newspapers. Dont touch anything
in the music industry. Tryin to be hip, tryin to be all up in the Hip Hop game
and write storys about Hip Hop, cause you know he writes storys about other things
that turned out to be true or whatever, but keep your noise out from others territory.
You dont walk up to somebody elses block and you dont know who is there you say
'Oh this is a nice place, let me stat writin about this'. You gotta watch yourself,
and I'm not makin a threat. I dont wanna sound like Im sayin something like that,
I'm just sayin that you gotta know what you're talkin about, and that goes for
anybody, that goes for me. I'm not gonna talk about something I dont know nothing
about, so what do you know about what you're talkin about. Prove yourself. It
aint about provin myself if I say something just because I believe that. You know
I'm just saying, stay in your own territory. Cause I'm one of the more humble
artists, so I'm not gonna really go off the wall with things like that, but I'm
sure there is some artists out there that who get round up when you talk like
that. So definitely thats not good, that has nothing to do with Hip Hop, everybody
gotta kinda stay in their place and play their role so anybody can make it if
they just stay hand in hand and not try to knuckle up with everybody.
Ok now to something else. What is it that you and Baby Ree hope to bring
to this rap game that no one else has done?
Just something totally
different music thats different but yet very similar. We just wanna be known for
being original and doin thins our own way. When we first started we always did
things our own way. And we just wanna keep it that way, people respect us because
we never changed, because we never went different than anything we've ever said
we were gonna do. We made honest mistakes and people know that we're human. Just
we respected so I'm happy with it being respected by the industry and people who
like our music or people that just wanna be down. Wether its a big name artist
or a independent artist, up & coming producer or known producer, that runs
into me somewhere and shows love and is like 'Yo, I luv your music, I'd love to
do something with you'. That kind of stuff keeps me going. So its like Baby Ree
has a company that is just known for being a very family union company and they
know our how we work and how we stand to our artist and staff. Everybody that
is on our team is on our team. When we roll, we roll together. When you see me
you see everybody. So we work hand in hand like I said. Family is the biggest
thing, there's nothing bigger than blood. And if you stay on that whole work we
use as the formula, it can't go wrong. Family takes over everything, and its bigger
than anything, more albums that we can ever sell but always got our name into
it. In the papers, always got our name on TV, there's always someone talkin about
it, if its not something negative then its something very positive. But negative
or positive, press is press. And we managed to always be on people's minds. Cause
like I'm always saying, my quote is 'Who the hell are we?', to be gettin all this,
to be doing all this. I just want to make some music, do a couple albums. I never
expected that of all this stuff that we received, havin a number 1 single in the
country at one point, that was way beyond my expectations. I had no idea where
I wanna be when I started doin that. In so many ways it helped my career so much,
that its like, god, its just a bless. Doin a compilation, havin a network was
cool. Man everything, I got a whole stuff that I didnt have 4 years ago, of all
the things we done. And I just appreciate everything and all the support we've
been getting by so many people. So we just continue to do what we do and as long
as you hear Shade Sheist or Damizza its always gonna be in your head. Branching
off the the new companys like PaperWork Entertainment, I'm just trying to make
a whole empire. We got the tools, we got the artists now and we got the staff,
so its like yo, its about that time.
How
do you feel about the popularity of todays West Coast music?
I think its growing, everybody is
producin good music. Everybody got mixed opinions when it comes to West Coast.
Its always a sensitive topic when it comes to West Coast music. Some say the West
aint never coming back, some say the West is all based on one artist or one person,
but the West has always been a collective force. As long as we are together and
unified, we will always be able to take on everybody and run things. When we was
on top and running things it was because we had so many artists at the time that
were hand in hand with eachother and that were workin together, not everybody
out and tryin to do their own thing. But then everybody was breakin up and nobody
wanted to work with anyone no more. It was a unity issue for us, we lost it so
we lost our cost. Now people are gettin back together or they at least tryin to
start new groups. But its still unified and because of that its on us to get back
up. So when you see two big West Coast artists come together and do stuff, its
like ok, we're coming back. Like the reunion of the Westside Connection, thats
huge for us because thats one of the many groups that was rhymin before us at
that time when we was strugglin. And then Snoop Dogg, he got a new album, kind
tryin to return to his roots and come back. WC made the ultimate transition, he's
nothing like he was a couple years ago. He was the man years ago, but now he's
beyond himself. So its like he's really bringin it back for the West Coast. So
who else, Dr. Dre will be coming out with a new album soon. And then we got new arists and new faces like me, Knoc-Turn'al.
We got independent artists that are pretty much turned in big names, like Caz
who's representing. Then we got N.U.N.E. who's a new artist. Its just a
mixture now of fresh bases and the old artists, and I think the combination of
all of us workin together will definitely bring the west back on top, where it
used to be and where it belongs. We dont need to be better than any Coast, I'm
cool with being as good as. But I dont think we need to be compared. I mean this
is not East Coast, West Coast or South. Because if it was up to me, if I was in
control of the coast, it would be unified. It would be a whole national network.
It wouldnt be no 'Yall make your own music, we come around once in a while'. Nah
man, we all make our music together, East with West. When I was doin my thing
with Murder Inc it wasnt about 'We're not workin with you because you're from
another coast.' It was about 'Yo, we're from the West, yall are on the East. We
both hold it down, lets hold it down together'. We had a trip recently to Texas,
just to start makin a new network. We've never been there, we didnt know any people
out there. So we go out there for like 1 day, and we already met so many different
people to work with. And then within a matter of a week that we stayed out there,
we came back home with all kind of contacts. Then we ended up going back there
a week later just to make some extra stuff. Like I said, we are so easy to embrace,
because if you wanna be down and you want people to ride for you and represent
with us, just give us a call. Because we're always willin. We got East Coast,
Down South ties, all kind of things you can think. Everything that a company should
have, thats what we're workin on. So we're on the right track. And the West Coast
is goin no where no time soon. Ima always represent for the West Coast and make
sure that we're gettin our just due. I'm not gonna take on the whole task of my
homeboys, just helpin for that unity. So dont worry about the West, because the
West is gonna be around forever.
Do you feel any pressure?
Not at all, I never felt any pressure. And if yes, I work best under
pressure. If I do feel any pressure than that just gonna make be much better.
So its like I been doin this for so long, anything that I get now or do now, I
think its deserved, because I've earned everything that I received. Pressure aint
gonna do nothing but slow me down worrying about overcoming. But now I'm just
worrying about what I get next. So I just stay on the pace, anything that are
in my way, I blow them out the way. Just be ahead of your time, stay on your toes
and just know what's coming, and you dont have to worry about whats in the middle
of the the road. Always stay on top of what you're doing and it can't go wrong.
Can you give us some info on your future
releases?
I definitely be coming back with a new album sometime next year, probably
in the middle. My artist N.U.N.E. will be droppin an album sometime next year.
You should expect another 'Damizza Presents...' compilation, but this time with
a better network. Get it out with better promotion, to make sure people actually
know whats going on, because a lot of people missed out on a great compilation
when we did 'Where I Wanna Be', cause there was confusion about whether that was
my solo album or a compilation, cause people were lookin for my solo album after
'Where I Wanna Be'. So there was alot of confusion, but when we get the next 'Damizza
Presents...' compilation out we wont have to worry about these things. People
will know that its a DP 2 [Damizza Presents] album. So we have that coming and
we'll probably be workin on a big album for Caz. Knoc-Turn'al is workin on his
Knoc's Landin right now. And we'll oversee some of that project. He should be
around for a while and then I'm just tryin to make contacts with other artists
that I'm tryin to work with. And me, I'm just doin what I do. Features and stuff...
I just did a remix for the Mariah Carey record that she did with Westside Connection.
Yea I did that remix with her, 'Irresistible' that she is actually releasing soon.
Cause the Westside Connection version is blowing up right now. And then N.U.N.E.,
I think he's in the studio today with Erick Sermon doing that remix of 'React'.
So dont worry about N.U.N.E, he's gonna be big. And then he's got a single right
now, as I told you before with Caz and Knoc-Turn'al called 'Hard In The Paint'.
Actually a couple of stations are playing it right now. But it will probably go
forth next year when things start takin off. You will probably hear alot of N.U.N.E,
when you think of N.U.N.E think of PaperWork Entertainment, cause thats what he
represents. And Damizza has a solo record that he's gonna be doin, its in the
works right now, on my PaperWork Entertainment. You should be expecting that farily
soon. So be on the lookout for all that. Best believe my next solo album is gonna
be much harder than the last. It will always be that way. But Ima drop some tidbits
every once in a while, Ima send you some exclusives from time to time, that you
droppin first. Yall always representin and yall my ear to the street and word
of mouth right now. So anything that I get thats ready to be out there I make
sure to drop a copy so that you can get it out there. Yall be the first ones to
get those exclusives. Cause yall represent and keep doing it and I definitely
reward you, cause I appreciate it. So anytime somethings finished and we got something
new that I wanna share with the world Ill get it to you first and yall put it
out there and represent. Its all good man, to everybody thats representin Westcoast2k,
I'm representin with you all. When I put the name in the Thank You's I was thankin
the audience as well, because they read and they come back. So if it wasn't for
them, there wouldn't be a reason for a site, there wouldnt be a reason to post
that stuff. All of them, everybody that is involved in doin that, especially on
the internet which is a big part of the audience anyway. And I just say keep representing
cause I aint goin no where for a long time. So stay in touch with me and lookout,
cause yall will probably gonna see my face alot in the upcoming months cause Im
planning on doing some big things. And I definitely keep my status where its at
and then accomplish more things. Everytime we talk hopefully Ill be a little big
higher than I was last time. Lets keep doin it, grow with eachother.
Oh yea, you just mentioned those new projects
and songs, I heard you got a remix to Wake Up, is that right?
Oh yeah
yeah! Wake Up Remix, actually yall will leak that for me, its coming soon. With
Butch Cassidy and its to the beat of Mobb Deep's Shook Ones. And we really didnt
do anything with the beat, we kinda just left it almost exactly as Mobb Deeps
version when they first dropped it. And its real dark, grimey, real dirt. Wake
Up, the original one is real clean, like 'Ride With This and Walk A Block with
Me', but this one is like the other side. Like its Wake Up the Original with Shade
and the Remix with Sheist, and Butch Cassidy sings the hook. And we're debating
on which artist we gonna get for another version. We started with a verse with
Fat Joe, and then we got another one that we're doing, I dont wanna spoil who
the surprise artist gonna be, but its more than likely gonna be someone big. But
that one should actually be ready in a couple of weeks. So as soon as that one
is finished, Ill get that one to you as soon as possible. Especially cause Wake
Up is doing so good on radios right now. I definitely wanna show a whole other
side. Cause that remix has touched alot of the aligation and the other stuff that
was said about me in the paper, that I never got a chance to speak on it, till
now. I did it in a form of song, so Wake Up is definitely tellin all the critics
to Wake Up and realize who they talkin to and what they saying about me. I touched
on all of that, I cant wait to get that to you, Ill have that for you soon too.
Are there any last words that you would like to put out to
your fans?
Man just keep representing, I say
keep supporting cause I'm one of the few artists that actually listen to what
my peoples have to say. When you talkin to me or saying something then just realize
that I hear you and I'm takin it to the hearth. Im workin for yall, Im workin
for me of course, but I'm doin it for yall too. Im tryin to sell records but at
the same time I'm trying to give yall records that yall wanna buy. You know I'm
not just tryin to get that out, I want yall to pick it up because you like it
and you wanna get it. So Ima keep doin it as long as yall want me around and my
time passed and I move on and do something else. But I definitely gonna be in
your face one way or another tryin to do something. But all this stuff will never
go unrewarded, and as long as yall represent Im here. I just say Westcoast2k and
everybody else continue, thats worth right there, much respect.