WC week! As you already know, the West Coast veteran released his long awaited
album "Guilty By Affiliation" on Tuesday, so it was only right that
your favorite website linked up with him on the release day to chop it up about
the new record. Now, not only did we speak to Dub about the present, but we also
had the chance to connect with him for a second piece and put the focus on the
past this time around.
For the first time in his career, WC takes his
time out to rate and review all his solo and group projects.
WC shares his opinion and thoughts about his albums, the mindstate he was
in during certain eras, and how he rates his work today.
Check out this throwback feature, as Dub takes you back to the Low Profile and
Maad Circle days, through the Westside Connection projects all the way up to the
solo albums, including the latest "Guilty By Affiliation", and even
catches a glimpse of the future.
ever, you can read and listen to this exclusive interview and we urge you to leave
feedback on our forums or email them to email@example.com.
Interview was done in August 2007
WC Gave Us A Shoutout!
Check That Here
Full Audio Interview Here
Profile - "We're In This Together" (1989)
We just wanted
to get out there and be known man, show off our skills at the time. We weren't
really trippin' off of how many records we sold, we
just wanted the world to hear us and see that we was fresh at what we did. We
stuck hard on making sure we was the best at what we did, from the production
tip to lyrically. [As far as the reception], it was love, it was love. Because
people wanted to hear our story, they wanted to hear about where we came from
and how it was done. They just appreciated Hip Hop more back then. There was [DJ]
Kraze back then, there was Jazzy Jeff and the Fresh Prince, there was Mantronix
and T La Rock. It was all about the DJ back then.
[But] being in a group
doesn't really make a difference to me. Everybody got a position to play, when
you're a solo artist, you are the star player. But there is no stars when you're
doing a group thing. Everybody collectively putting their effort in. Somebody
might shine more than the other one, but everybody was just working hard to make
it happen as a group. When you're a solo artist you work hard, but everything
is on you. You don't have 4 or 5 people assisting you on that song right there.
Sometimes working solo can be harder than in a group, and sometimes being in a
group can be more of a headache with things and people you gotta deal with.
and the Maad Circle - "Ain't A Damn Thang Changed" (1991)
1991! That was me, Coolio, Toones, and Big G. It went from being all about the
DJ to being about the MC and what the MC was talking about. So we had strong lyrical
content on that record right there. We was just talking about lots of stuff going
on in our community at the time. Things behind closed doors, like dealing with
police brutality. We caugh on a fad where somebody was trying to walk on the conscious
tip, because that was bad at the time. So we was touching on a lot of different
issues at the time. Like clubs not letting cats in because of the dress code,
we did a song called "Dress Code". And we came up with the title "Ain't
A Damn Thang Changed", it was basically a methapor, I mean look around man,
ain't a damn thing changed, ain't a damn thing changed!
and the Maad Circle - "Curb Servin'" (1995)
Servin'" came out, that was the time when we was really feelin' that artists
on the West Coast are not really being able to get behind them doors that we needed
to be. And we couldn't get behind them doors, we was locked out. So "Curb
Servin'" was a record that we did where we was talking about what was going
on over here but nobody was really listening to anybody coming from the West Coast,
unless you was established like Cube, Dre or Snoop. And what we did, me, Cube
and Mack, we formed the Westside Connection. It was actually before "Curb
Servin", and I was workin it out. But we did a song on my record called "West
Up" that turned a lot of heads on the "Curb Servin'" album.
Connection - "Bow Down" (1996)
I think it got the most recognition.
I can't say it's the album that people can relate to the most, because people
got different perspectives. Somebody might prefer to hear this or hear that, I
mean it sold the most out of all albums in Dub C's career, but they definitely
wasn't used to see no shit like that. We were just trying to get our point across
and let cats know that we were established artists from the West Coast and a force
to be reckoned with. A lot of cats didn't really wanna give us ours because they
downplayed the music, even though we was getting more pub than a lot of other
artists from over here. I mean from us talking about what was going on we came
up with ideas and just put them in the songs. Cube was triggerin' off a lot of
that shit, Cube had a million and one ideas. I mean it was good, it was friendly
competition. Everytime we got in, everybody was trying to out-do each other. We
had to bring our A-Game!
- "Shadiest One" (1998)
Yeah, so the "Shadiest One"
album came out. I wanted to show niggas, being from the Westside Connect, that
I could really carry my own and that I had fire. The style was more aggressive,
a more aggressive approach on the mic, opposed to my previous albums. You know,
on my previous albums I was a nigga on the corner just rappin' my point of view,
my life. But on that album right there, I was riding up and jumping out the car
and I was gunning everything down. Had a few of my people on there, I had Cube
and Mack, I had E-40 and Too Short, I had CJ Mac. I kept it West Coast. A lot
of people that wasn't hardcore rap fans was just getting up on me when the album
came out. Because the first time they got a chance to really see me on a worldwide
scale was during the Westside Connection "Bow Down" days. I mean I'm
always gonna stick to the formula, going in and cater to my fans. We went in and
we got a chance to do what we wanna do without A&R's telling us what was hot
and what wasn't hot.
- "Ghetto Heisman" (2002)
"Ghetto Heisman" was
one of them records where we had people telling us what was hot and what wasn't
hot, what we needed to do and how we should do it. So I only got a chance to do
a couple records on there that I really had space on. One of them was "The
Streets", which was a big record. "Ghetto Heisman" didn't really
blow up because it didn't come out. The album never really officially came out,
it came out a little bit later in the stores, but it never got a chance to really
come out. We had a lot of records that were pressed up scratched, and that did
fuck up my mental! (laughs) But it was all good though man, that record tought
me I had to go and take control of my own music and put my money where my mouth
was, so I went independent with it.
Connection - "Terrorist Threats" (2003)
It was just fun
getting back in, work with the homies and cater to our true West Coast fans. We
just tried to be relevant to what was going on. Then the government tried to label
anybody that was going against the grain a terrorist, you know? So we decided
to call the album "Terrorist Threats", especially with all the 9/11
issues that was going on, we tried to play with that.
-"Guilty by Affiliation" (2007)
I been quiet as a solo
artist, but I been on the road with Cube. Anything that Cube is featured on, I
been there. I mean I haven't stopped touring since then. I had to re-group and
make sure my situation was right. I'm more mature, more tactful right now. Not
just gunnin', I got a straighter aim right now. I think I been blessed being in
the game for so long, and now everything counts what I do. So I try to do records
that gonna leave the pressure off my fans, and records that can make a change
in Hip Hop. That's why I brought you songs like "Jack And the Bean Stalk",
songs like "Paranoid", songs like "80's Babies". There's different
ways to be street with it. Cats come out saying they hood, they this or that,
but you gotta be clever with it. And I love it, it feels like a masterpiece. I
feel like it's gonna be one of those collector's items. It is the best record
hands down, I don't need to see! (laughs)
We don't want no commercial
success with this record. People don't realize, motherfuckers is so caught up
now with 'How many records did you sell?' or 'How much was your first week soundscan?'
It's about selling records, but to me that comes with the success of getting out
there and making sure that your true hardcore fans like what they getting. So
that comes with that right there. I mean I can see more money selling a 100,000
copies and owning my masters, opposed to artists on a major label going gold.
Numbers count, don't get it twisted! Numbers count, but first and foremost it's
about going out there and satisfying our fans, our hardcore fans. And motherfuckers
got so caught up in the commercial success. And what's success? Success is in
the eye of the holder. We know how much money we put up to make this record, we
know we gotta sell it in order to recoup. We know we got an audience that we targeting
to make sure that they get a chance to taste some quality. Niggas been tasting
boo boo for so long, we just wanna give niggas some quality tasting shit. And
it's fucked up, because a lot of niggas out there who are getting down just strictly
for the numbers, they don't give a fuck about the fans.
But we gonna
be crazy on this record, we gonna be straight, we gonna get our money back on
this record. But also positioning Lench Mob in the market, it's the smartest thing
we can do. I just think that for so long, so many people done been targeting at
MTV airplay and radio spins to the point where they just forgot about the music
man. They forgot about our fans on the West Coast! Nobody doing no just straight
up hardcore West Coast records, but a couple of cats. And instead of us just talking
about it, we did show and prove and made it happen on my record.
[As far as the future], we're going on tour at the end of this week. We're going
to Australia, New Zealand, Japan. And then we going back up and hit them with
another Dub C album. We're in the studio right now as we speak, we doing "Raw
Footage" with Cube. And then we droppin the new Crazy Toones mixtape, we
got something real big in store that we gonna test to that. Tha Trapp is coming
out, and hopefully we'll get Maylay to come out under me.
WC Gave Us A Shoutout! Check That Here
Full Audio Interview Here
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